You can’t use up creativity. The more you use, the more you have. – Maya Angelou

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. – Paul Rand

Make it simple, but significant. – Don Draper

Design is intelligence made visible. – Alina Wheeler

Styles come and go. Good design is a language, not a style. – Massimo Vignelli

Every great design begins with an even better story. – Lorinda Mamo

It’s through mistakes that you actually can grow. You have to get bad in order to get good. – Paula Scher

I strive for two things in design: simplicity and clarity. Great design is born of those two things. – Lindo

Design is the intermediary between information and understanding. – Hans Hoffman

Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. – Paul Rand

Design adds value faster than it adds costs. – Joel Spolsky

Everything is designed. Few things are designed well. – Brian Reed

Don’t bunt. Aim out of the ballpark. Aim for the company of immortals. – David Ogilvy

Design is a formal response to a strategic question. – Mariona Lopez

Good design is good business. – Thomas Watson Jr.

Design creates culture. Culture shapes values. Values determine the future. – Robert L. Peters

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

Designers are meant to be loved, not to be understood. – Margaret Oscar